Bloody hell, even the lollies are gendered

I went to the supermarket this afternoon and decided I’d pick up some special treats for the kids because it’s school holidays (ok and maybe for me too). I ventured into the confectionery aisle, something I rarely do after having been trained to avoid it like the plague by years of shopping with nagging children, and was greeted by the sight of these monstrosities.

Oh FFS

Can someone please tell me what the fuck is wrong with a straight forward party mix? (Which, incidentally, is still available.) Why the hell did someone think lollies needed gendered marketing anyway? They’re lollies, they come with built-in kid appeal! If you must have an Adventure Mix and an Enchanted Mix, well, OK, I guess that can be fun BUT WHY THE FUCK DO THEY HAVE TO BE LABELED BOYS VS GIRLS?!!!!! I suppose I ought to be grateful that the need to retain the distinctive Allen’s brand red packaging precluded putting them in blue and pink bags as well.

Damn it, I like Allen’s Snakes and now I feel like I don’t want to buy them ever again.

14 thoughts on “Bloody hell, even the lollies are gendered

  1. I cannot believe this. I cannot, really cannot, believe this. I mean, WHAT WERE THEY THINKING????I am very glad that I usually buy the other ones – the Natural Confectionary Co ones. I WILL NOT be buying Allens ever again. *Shakes head*

  2. Yes, Allens can go jump in the gender-ghetto lake. I prefer the Natural Confectionery Co lollies anyways.

  3. I hate that crap. I just showed Jack the picture. We talk about sexism a lot.At his cousin's birthday parties they give out "boy" prizes and "girl" prizes. We find it very offensive. Jack has had strong protests. It's just incredibly disgusting and ridiculous.

  4. No Hermaphrodite mix? Really dumb. I'm new to your blog. And I say up with sexless candy….just stupid. ~Mary

  5. Same reason McDonald's has gender specific Happy Meals…. because…. um, well, errr…. marketing studies suggest…. ahh…. nevermind.

  6. this takes the cake in gender-stupidity – no more Allens for me, just give me a gender-neutral piece of chocolate cake and a stiff drink.

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