In tonight’s episode of The Gruen Transfer the challenge for the segment titled The Pitch, in which “two of the advertising industry’s finest agencies are pitted against each other and challenged with selling the unsellable”, was as follows: “We live in a country and culture obsessed with thinness. Every day and in every way, plus-sized people are made to feel inferior. Ostracised. Ridiculed. Humiliated. Yet the truth is, more Australians are overweight than skinny. We want a campaign that will end Shape Discrimination, that will make people who can’t squeeze into model-size clothes feel better.” One of the ads submitted … Continue reading Quick Hit: The Gruen Transfer